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ran for 24hrs. Advertising bloggers in the US picked up on the image and the story attracted significant comment in the specialist advertising blogsphere - with all of the expected myths and comments playing out (this doesn't happen to men/ only

Websites, campaigns and blogs 16 Impacts of Sexual Assault: http://16impacts.wordpress.com/ MsUnderstood: www.msunderstood.org.uk/index.html The F Word: www.thefword.org.uk/blog/ Edinburgh Hollaback : http://edinburgh.ihollaback.org/ Edinburgh

a newsletter and have a blog where members can write about relevant issues. We attend various events across Scotland. Most recently we attended the ‘Ask the First Minister’ event in Edinburgh, where our members submitted two

on a diverse range of blogs. 82% of the Scottish population saw the Not Ever advert at least once, and the advert is now proving to be a useful resource within educational settings. 6 Raising awareness Conference – Without fear or