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Working to end sexual violence

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This is not an invitation to rape me

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Launched on 15 October 2008 by Justice Secretary, Kenny MacAskill, this groundbreaking national campaign tackled women-blaming attitudes to rape.

It built on a successful American campaign which we adapted after comprehensive testing through focus groups and an online survey.

We launched the campaign with outdoor advertising on billboards and bus shelters together with a campaign pack; press and cinema and washroom advertising; displays in hospitals and images on the back of bus tickets.

Visit the campaign site at

You can see a report on the testing process the campaign went through before it was launched here and the final evaluation report for the campaign here.

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