This is not an invitation to rape me
Launched on 15 October 2008 by Justice Secretary, Kenny MacAskill, this groundbreaking national campaign tackled women-blaming attitudes to rape.
It built on a successful American campaign which we adapted after comprehensive testing through focus groups and an online survey.
We launched the campaign with outdoor advertising on billboards and bus shelters together with a campaign pack; press and cinema and washroom advertising; displays in hospitals and images on the back of bus tickets.
Visit the campaign site at www.thisisnotaninvitationtorapeme.co.uk
You can see a report on the testing process the campaign went through before it was launched here and the final evaluation report for the campaign here.