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This is not an invitation to rape me

This is not an invitation to rape me

Launched on 15 October 2008 by Justice Secretary, Kenny MacAskill, this groundbreaking national campaign tackled women-blaming attitudes to rape.

It built on a successful American campaign which we adapted after comprehensive testing through focus groups and an online survey.

We launched the campaign with outdoor advertising on billboards and bus shelters together with a campaign pack; press and cinema and washroom advertising; displays in hospitals and images on the back of bus tickets.

Visit the campaign site at www.thisisnotaninvitationtorapeme.co.uk

You can see a report on the testing process the campaign went through before it was launched here and the final evaluation report for the campaign here